Conversion Rate Optimization

15 best visitor tracking software tools to boost your marketing

ByWesley Cherisien January 22, 2022

Visitor tracking helps you learn about the users visiting your content in real-time. The opportunity to “observe” traffic – both identifiable and anonymous – on your websites enables you to engage them, allowing you to…

Conversion Rate Optimization

10 Best Audience Segmentation Tools to Boost your Marketing in 2022

ByWesley Cherisien January 5, 2022January 5, 2022

The practice of segmenting website traffic into groupings related to a particular combination of traits such as behavior, psychological characteristics, demographic trends, and buying activity is known as audience segmentation. The audience segments are made…